Media production is changing daily and mostly towards making it easier for the average person to produce entertaining videos and pictures. Now you can get your iPhone or another cell phone to produce quite good videos. However, with a few more pieces of equipment you can produce what looks like a professional production. Want to edit your video? There’s a number of good programs and software that are free such as Mashable, Animoto and Jing.
If you are an Apple user and happen to have an iPad, here’s a good tutorial about shooting videos: http://youtu.be/m8_i6KY4ZdI
Here’s a few tips to get you started on that important video that can make the difference between making lots of sales for media marketing and making very few.
1. Get a plug-in microphone for your cell phone. You can find them at most shops selling mobile devices. It will make your sound clearer, not hollow or distant. You might be able to find a quiet place outside for the better light, but inside it’s best to rent, borrow or buy a studio light. You need to speak loudly and look at the camera of course.
2. Write a script. If you try to just ad-lib you might be able to do it, but most probably there will be too many “ums” or pauses, not to mention mistakes. It’s a clear sign of success when you can “say your lines” but not sound canned – like you are just reading them. I few more times practicing will get you there.
3. Just mention 2 or 3 rewards or bonuses. Let the viewers know there will be more later but no need to drag it out too much. People can only take in so much at once. Which bring us to the next tip.
4. According to Kendall Almerico, your video should be short (no more than 3 minutes) and end with a bang. No one wants to listen to someone drone on and on. Make something surprising or exciting at the end if possible.
The video should be short, exciting and get the viewer fired up and wanting to read more about what you are offering. Ideally, the video should be three minutes long or less (although really great videos will hold the audience’s attention even if longer). For those who have a tendency to ramble on, keep in mind, with a crowdfunding campaign, you have an entire page online to write out more details and to show photos to supplement the video. People have busy lives and short attention spans. Don’t lose your viewers before getting to the most important part — asking for donations and help spreading the word about your campaign.
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5. Lastly, don’t forget to ask people to opt in to your list or join your organization usually with some “bribe” or free offer as a benefit to them. You need to tell people what you want them to do so that more of them will figure it out.
Need more ideas of what to say? Look at other videos to get some ideas. The internet is full of them today and of course YouTube is a collection of them. Once you have finished, post it everywhere – your blog, social media and of course on YouTube. It’s easy if you have the embed code, given to you by YouTube but other media channels as well. Have any more ideas for media marketing? Leave them below for other viewers. or send them to us in an e-mail.
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